Content Development & Content Marketing
Content is King and what makes the kingdom work is integrating great content with you brand messages in a way that resonates with target audiences and engages them to create the desired outcome.
Our experienced team of journalists and copywriters are here to help you design content that is authentic to your brand message and cultivates target audience engagement producing the desired outcome. What doesn’t work is slapping content on web pages or syndicating generic content across media channels and hoping it creates engagement. We View it differently. Every brand has a reason to exist and often we find that if that reason is positioned well and written about in an informative, actionable way that helps solve problems in the market the result is a well educated excited to speak with your target audience that is 75% more likely to buy or receive your company’s value.
Great content solves problems. It’s not a pitch, instead, it provides value. People seek out content that’s part of the content marketing campaign, they don’t avoid it.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. – Content Marketing Institute
Great content thirsts for the right distribution to the right audience at the right time and in the best method possible. When done correctly, great content marketing builds trust and rapport with your core audience and get’s them to convert, and that’s where our team of content marketing veterans comes in.
We understand why content marketing is important to your business. We start with getting potential buyers to be aware of your offering. Everyone has issues, however, they are unaware of a solution, and that’s our job, get your audience aware of the solution by providing value, not a pitch.
We walk your target audience through a funnel by providing valuable content and the awareness stage to the research stage. We use research to help your audience make a decision.
Our content marketing strategies leverage social media, On-page SEO and Off-page SEO with natural inbound links.
- Written Content
- Journalistic Interviewing, Fact Finding, and Storytelling
- Article Copywriting
- White Paper Copywriting
- Web Page Copy
- Lead Magnet Copy and Sales Pitch Development
- Advertising Copy
- Sales Copy and Voice Over Scripts
- Social Marketing Copy
- Blog Writing
- Article Copy
- Press Release Copy
- Websites/Landing Page Copy
- Traditional Off-line Ad Copy