Search Engine Optimization – SEO
Our search engine optimization knowledge and expertise drive visibility, market share, competitive advantage, and revenue for your business while working in harmony with a fully-integrated digital marketing program.
Our SEO team continually audits, analyzes, and optimizes your web pages to ensure that they are in sync with search algorithm rules and guidelines.
Our process begins with a comprehensive audit to uncover any issues that could be preventing any of your web pages to be less attractive to popular search engine algorithms. We correct, enhance, optimize and define your vision for your search engine optimization efforts. Then, we work with you to clearly define baselines, set measurable goals and produce an economically viable program for you.
In the end, we will develop and deploy an aggressive strategy using our skills and industry best practices to propel your site to the top of the search engines.
Here are some SEO optimization areas of focus:
- Complete Site Audit for SEO Compliance
- Metadata Development & Writing
- Page Titles – Title Tags
- Page Descriptions – Meta
- Page Keywords – density and stemming
- Header Tag Development- H1, H2, H3
- Alt Tag Writing
- Anchor Text Development
- Page Content Considerations & Recommendations
- Cross-Page Linking Design and Implementation
- URL and Taxonomy Development
- Domain Level Page Naming
- URL to Query Development
- Redirects strategy and Implementation
- Social Sharing Profile Review
- Manual Link Outreach and Organic Link Building
- Analytics Reporting
- KPI Reporting
SEO Consulting gives your company a blueprint of how and where to start in SEO. We approach our consulting similar to a full-blown project, however, the client typically does the work of constructing the fixes and implementing.
Our SEO Consulting includes:
SEO Audit and Roadmap
First, we crawl your site to uncover any issues or gaps in data. Our analysis of the data helps to inform and tell the story of what is going on with the website so we can identify solutions and guide you with best practices and steps moving forward. We build a 6-12 month strategy and roadmap to execute and pave the way to reach your goals.
Every audit includes an in-depth analysis of on-page SEO data to identify immediate SEO needs. We tailor each audit based on the needs of the client. For example, if you are looking for higher organic traffic, we look at URLs, Page Titles, Page Meta Descriptions, Images, Alt-tags, Keywords and more.
Our keyword research starts with your goals in mind. What keywords matter the most to you and why. We take the core list of keywords and add permutations to the initial base list and develop out a comprehensive list of keywords that your web pages need to focus on for maximum keyword visibility in the SERPs. We take that list and run another analysis against what you currently rank for and look at the potential SEO lift and what that means for your business.